James started out in the hospitality industry at an early age, originally behind the scenes doing accounting and payroll for a well known Perth bar. 20 years down the track and James has gained vast experience in all areas of hospitality from venue management, retail, as well as wholesaling and importing. James’ passion for fine wine was developed over a period of 8 years managing Perth’s premier wine store ‘Steves Fine Wine’ in Nedlands, where he developed a love of European wines. Extensive travel to the wine regions of Europe and America have increased James’ thirst for knowledge, and a greater understanding of international drinking trends has been gained through many trips to Asia in his role as export manager for Castelli Estate.